BASM Management

Julia Heshemieh is an accomplished and visionary leader, serving as the CEO and President of Bay Area Surgical Management. Since its establishment in 2003, the company has gained a strong reputation among surgeons for delivering exceptional surgical care. Under Julia’s guidance, Bay Area Surgical Management has experienced remarkable growth, expanding to 18 surgery centers.

Julia oversees every aspect of the business, including payroll, billing, and compliance, while focusing on business development and revitalizing underperforming centers to ensure profitability. As a result, the company has emerged as one of the fastest-growing healthcare companies in northern and southern California, known for providing superior care to patients while maintaining financial success in fully contracted facilities.

Julia graduated from San Jose state university with MA economics.

Farid Farizandy is an experienced payroll administrator with a strong background in accounting and business management with a bachelor’s degree in computer science and an associate degree in MIS. Farid has developed a unique blend of technical and business skills that allow him to excel in a wide range of roles. He joined Bay Area Surgical Management in 2015.

Throughout his career, he has developed a deep understanding of business management, data analysis, project management, payroll systems and processes, and database management systems along with extensive knowledge of tax compliance, employee benefits and regulations.

As a detail-oriented and organized professional, Farid is skilled in accurately processing payroll and providing HR services for large employee populations, ensuring compliance with all relevant laws and regulations. He is also proficient in using a variety of payroll and HR solution programs and has a proven track record of implementing process improvements that increase efficiency and accuracy.

Farid is committed to staying up to date with the latest trends and developments and he is always looking for ways to enhance his knowledge and skills. He is a versatile professional who is able to adapt to changing business needs and work effectively in both team and individual settings. He is passionate about leveraging technology to drive innovation and improve business outcomes. He enjoys collaborating with others to achieve common goals, and is dedicated to providing timely and accurate services to his organization.

Maryam Hashemieh joined BASM in 2008. She responsible for managing all the operations of a company such as company policies, budgeting, and purchasing. She is involved in  the day-to-day activities of the facilities and is responsible for setting strategic goals with the Executive Leadership Team. This includes planning and budgeting, coordinating with managers to ensure that operational goals are met.  In addition, she works closely with senior management in developing long-term operational strategies that help meet company objectives. Maryam was also the chief administrative officer for sports orthopedic and rehabilitation associates where she was responsible for managing the clinical practice with 16 multi specialty physicians, the ambulatory surgery center and the MRI facilities.

Amir joined Bay Area Surgical Management (BASM) in 2019 and is currently the vice president of operations for all Southern California facilities of the company. Prior to joining BASM and having a background in three different engineering majors, Amir held various senior-level positions in the industry. 

After completing his graduate education, among other areas, he worked in healthcare facility construction, where he collaborated with both engineers and physicians and used math and science to solve real-world problems and make a difference in people’s lives. He found this realm so appealing specifically due to its unique nature, which calls for continual collaborative interdisciplinary coordination, flexibility, and adaptability. 

Having BASM’s mission and vision in mind, Amir works closely with physicians and other members of the executive team to develop and implement strategies that support the overall goals and objectives of the company. 

With extensive experience as a market leader in the medical equipment industry, I have successfully managed multiple lien companies, particularly Buymed. By fostering strong relationships based on trust and integrity between lawyers and providers, we have become a leading player in the industry, with a primary focus on patient care.

Our success is driven by delivering excellent service at affordable rates, ensuring optimal patient satisfaction. I bring a wealth of expertise in managing lien companies, navigating regulatory landscapes, and fostering partnerships, all while prioritizing healthcare outcomes.

Snow Wang is an accomplished accounting professional with over 23 years of experience in financial management and accounting. She joined the company in 2011 and she currently serves as an accounting manager at Bay Area Surgical Management, where she oversees the day-to-day operations of the accounting department.

Snow graduated with honors from Industrial Automation Control in China with a Bachelor of Engineering. She went on to earn her certificate of accounting in the USA, and has since demonstrated her expertise in accounting, financial analysis, and audit management.

Prior to her current position, Snow held various accounting roles at several companies. This experience provided her with a deep understanding of accounting principles and practices, as well as the ability to effectively manage teams of accounting professionals.

In her current role, Snow has implemented a number of process improvements that have resulted in increased efficiency and accuracy in the accounting department. She is also responsible for preparing financial statements, managing the general ledger and cash flow, and ensuring compliance with accounting standards and regulations.

Snow is known for her attention to detail, analytical thinking, and ability to work well under pressure. She is a strong communicator and collaborator, and is committed to delivering high-quality financial services to her organization.

Outside of work, She enjoys traveling, visiting new places, art and museums, watching movies and spending time with her family. 

Dan Yamakawa graduated from San Jose State University with a Bachelor of Computer Engineering.

Dan joined the IT team of Bay Area Surgical Management (BASM) in 2013, and currently is the Director of IT for BASM’s ASC facilities and offices.

Dan is responsible for managing hardware and software setup, deployment, and maintenance of IT networks, and computer systems onsite and at remote sites.

Dan is critically supporting and improving data collections, reporting, and maintenance of BASM’s online services.

Neda Karimi is an experienced manager with a background in Finance and Banking.

Prior experience includes: VP of Portfolio Management in Commercial Banking. Neda has also owned and managed multiple businesses.

Neda joined BASM in 2021 and is currently the manager of Billing and Collections for over 10 Ambulatory Surgery Centers.

Neda is very business driven, dedicated and professional as well as passionate about expanding and developing the company.